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AccuWeather Partners with Influent Media to Bring Unmatched Advertising Opportunities to U.K. and Ireland

January 17, 2018; 9:53 PM

AccuWeather and European digital ad leader team to deliver more effective, targeted messages to users for U.K. advertisers.

AccuWeather Global Weather Center - January 18, 2018 - AccuWeather, the largest and fastest-growing source of weather forecasts and warnings with Superior Accuracy™ as well as a global leader of digital media and weather-related big data, today announced that it has appointed Influent Media as its digital advertising sales partner in the United Kingdom and Ireland.

AccuWeather is the leading mobile weather information source worldwide, and receives more than 300 million unique monthly visitors from around the world. Influent Media, the U.K.'s newest and largest independent digital advertising sales house, is ideally suited to help brands and agencies that serve audiences in the U.K. and Ireland benefit from AccuWeather's ability to deliver customized messages to tightly targeted audiences and meet strategic campaign objectives.

"AccuWeather enables advertisers in the United Kingdom and Ireland to speak to consumers with an unprecedented level of relevancy, and to deliver ad experiences across platforms," said Vincent McDonald, Chief International Strategy Officer at AccuWeather. "We're excited to work with a partner such as Influent, which brings a fresh approach to the market, as well as a strong team that has nearly 20 years of experience. They're a natural fit for a company with AccuWeather's scale and ambition."

The partnership with Influent Media follows the opening of AccuWeather's European office in Dublin in 2017. "We've already seen phenomenal demand from blue-chip advertisers across a wide range of industry verticals," said Brian Lavery, AccuWeather's Managing Director in Europe. "Legendary British and Irish brands are excited to put AccuWeather's creative solutions, unique capabilities and broad audience reach to work for their marketing campaigns."

"With AccuWeather, advertisers in the U.K. have an unmatched opportunity to extend AccuWeather's superior weather data into their larger marketing strategy," said Neil Higgins, Influent Media's Managing Director. "AccuWeather's rich contextual and historical data permits unique levels of customization and consumer relevance to fuel ad campaigns."

AccuWeather's targeted, solution-based campaigns maximize the exclusive benefits of AccuWeather's massive multi-platform audience reach across award-winning mobile applications, web, mobile web, radio, television, newspapers, connected TVs, place-based media, and more. AccuWeather's comprehensive big data capabilities provide tailored, targeted, and programmatic advertising platforms and packages, ensuring advertisers effectively deliver the right message to a relevant audience.

To learn more about advertising with AccuWeather, visit www.AccuWeather.com/MediaKit

About AccuWeather, Inc. and AccuWeather.com

Nearly 2 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smartphones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites.


AccuWeather.com Press Room



Statement RE: Today's Miscoded Hurricane Test Warning
August 10, 2018; 1:48 PM

This afternoon at 12:37 p.m. EDT AccuWeather passed on a hurricane warning for the southeastern U.S. that was intended to be an internal government test, but the government’s computer coding did not so indicate it was a test and it was inadvertently distributed externally by AccuWeather’s computer system when AccuWeather received the warning. The internal test was redistributed not only by AccuWeather on its AccuWeather app and AccuWeather.com website, but by other weather providers that also pass on government warnings. There is no hurricane warning in effect for the southeastern U.S.
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