AccuWeather Partners with Local ABC Stations in Support of 2019 National #DressForSTEM Campaign
- March 14, 2019; 9:43 AM
AccuWeather Global Weather Center - March 14, 2019 - AccuWeather today launched a series of national #DressForSTEM initiatives to raise awareness and support for girls and women in STEM (science, technology, engineering and math) education and careers. Coinciding with Pi Day 2019, an annual celebration on March 14 of mathematics and the mathematical concept of Pi (3.14), AccuWeather's campaign will include a series of programming segments on the AccuWeather Network and other companywide initiatives to raise awareness of opportunities for women within STEM industries and promote STEM careers for women.
AccuWeather is a long-time partner of ABC-owned stations in major markets throughout the US, many of which are also celebrating women in STEM careers today on their broadcasts. Participating stations include KGO, San Francisco; WPVI, Philadelphia; KFSN, Fresno; and WTVD, Raleigh-Durham.
As part of this awareness campaign, AccuWeather, the world's largest provider of weather forecasts and warnings as well as a leader in digital media, business and analytics, is encouraging its more than 500 Team Members to wear purple to work Thursday. For the second consecutive year, AccuWeather's logo on its digital properties, including its No. 1 globally rated mobile website and social media channels, will "turn purple" in recognition of the #DressForSTEM campaign. Celebrated for its proven Superior Accuracy™ that more than 1.5 billion people rely on globally to keep their families safe, protect their businesses and property and plan their lives, AccuWeather wants to use its massive audience reach to raise awareness for this important issue.
"Today is a moment when the country is called to action, to consider the importance of encouraging and supporting women and girls as they strive to pursue their dreams," said AccuWeather's Trish Mikita, Senior Meteorologist and Vice President of Content. "AccuWeather is proud to be shining a light on the critical importance of this issue. Whether it is meteorology, weather sciences, engineering, mathematics or any other STEM field, we need to do all we can to ensure the female leaders of tomorrow have a network of support and opportunities today."
Viewers of the popular AccuWeather Network, carried on DIRECTV®, DIRECTV Now, Verizon Fios and Frontier cable and apps, will note the "L Bar," which runs down the left side of the screen and across the bottom, will be purple Thursday and a STEM STRONG series of related segments will be featured among its regular programming, including:
Top female talent from the network share their stories on how an interest in weather led to a stimulating science-focused education and set them on a path to their current career success;
Science stalwarts highlight the significant roles women in science have played through the years, and what inspired them to follow their passion; and
Kathleen Borawski Francis Heller became AccuWeather first female meteorologist. Her hiring was certainly noteworthy at the time, given that meteorology was a male-dominated field, but it didn't take long for her to be accepted for her unique talents.
Across the board, STEM fields have remained significantly male dominated. While women make up nearly half of the nation's workforce, they only account for just over a quarter of STEM jobs. And according to the American Meteorological Society, women hold nearly 30 percent of all weather broadcaster positions; however, they represent less than 10 percent of Chief Meteorologist positions.
AccuWeather's campaign seeks to raise awareness of the importance of recruiting more girls and women into STEM fields and that meteorology provides a rewarding science-based career. To commemorate the day and participation in the campaign, women meteorologists and their colleagues - both male and female - wear purple to celebrate women in STEM careers and to encourage girls to pursue education that will lead them to STEM careers.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through radio, television, newspapers, smart phones, tablets, connected TVs, the AccuWeather Network and AccuWeather.com. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather's many innovative and award-winning features available free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy™. Furthermore, AccuWeather serves more than half of the Fortune 500 companies and thousands of businesses globally. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Dr. Myers, a leading creative thinker and visionary, has been named "the most accurate man in weather" by The New York Times and one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs.
The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at www.AppStore.com. Visit AccuWeather.com for additional information.
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- March 14, 2019; 9:43 AM
- AccuWeather Network Programming, Meteorologists and Broadcasters to Highlight Importance of Advancement for Women in Science and Technology Careers. AccuWeather Teams Nationwide to Wear Purple to Celebrate Women in STEM
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